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What is Santa Hopper?
Given the rise of prediction markets, this week arguably represents the most frenzied campaign since the historic PASPA decision in 2018. Buttressed by massive capital injection from substantial funding rounds, operators have spent handsomely on celebrity endorsements. Over the last week, ads featuring LeBron James, Sydney Sweeney, Marshawn Lynch and Jeremy Piven have showered the airwaves. Even Pete Sampras, who disappeared from the public spotlight for the better part of two decades, resurfaced in a US Open spot for Kalshi.
While Polymarket pulled off a coup with the signings of James, Eli Manning and Derek Jeter, a Novig ad featuring Sweeney arguably received as much fanfare. Sweeney, an Emmy Award-nominated actress known for her role in HBO’s Euphoria series, stars in the spot titled “Just Sports.” As of Friday afternoon, the Novig post on social media platform X received at least nine million views.
Throughout the ad, Novig throws shade on its rivals for offering niche markets on events such as the timeframe for when traders believe that Venezuelan President Nicolás Maduro will be removed from office. Unlike operators such as Kalshi and Polymarket, Novig has opted to limit its offerings to purely sports. “No betting on wars, or deaths…or politics,” Sweeney mused.
What is Santa Hopper?
Having received its licence in Peru in August 2024, Escobar argues Stake’s global scale delivers an advantage only when it is paired with a deep understanding of the Peruvian market and its players.
“We benefit from world-class technology, a market-leading product and one of the strongest brands in the industry, but success isn’t achieved simply by bringing a global platform into a new market,” Escobar says. “We’ve invested heavily in understanding Peruvian players, building local partnerships, working with creators, supporting football and tailoring our marketing and customer experience to local preferences.
“That balance between global capability and local relevance has allowed us to establish a strong position in one of Latin America’s most competitive markets.”
How to play Santa Hopper
Play’n GO has gone live with Lawn n’ Complete Disorder, a 243-ways video slot whose defining feature is structural rather than thematic. The studio has routed its entire feature set through a single Coin symbol.
The design decision matters more than the garden-war premise. Coins can award an Instant Bonus, open Hold & Spin, or launch one of the wheel-driven Bonus Spins modes. That gives the whole feature set one consistent trigger.
That consolidation is the news hook. Rather than spreading activation across scatters, dedicated bonus symbols, and separate triggers, Play’n GO has made one symbol responsible for every route into a feature.
