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Spotlight’s B2B Growth Director Rob Brown said the deal will expand the company’s offering by combining Engage Games’ games engine with Spotlight’s data, content and global distribution network.
“This partnership marks a significant step for SSG as we extend our product capability into the games space,” Brown said. “In Engage Games, we have found a partner with a proven ability to deliver games that produce real commercial outcomes for partners.”
Ryan Lawrence, founder of Engage Games, added: “Partnering with SSG – one of the most trusted names in global racing and sports betting – reflects the reputation and results we’ve built, and it’s the natural next step in our mission, to get better game experiences into the hands of as many players as possible.
How to play Arcade Bomb
I believe that the industry needs more outside voices. People who come in and look at problems from a different perspective, and who are not constantly worrying about past mistakes.
Technology, especially AI, is impacting all industries, and the more we can learn from one another, the better.
So, in many ways, this is a call-out to the outsiders and to those within the industry who want to shake things up. Ask questions, challenge assumptions and don’t be afraid of ignoring conventional wisdom. By doing all of these things, I’ve found a place that has welcomed me and that champions inclusion.
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Holland Casino celebrates 50 years this year since the Dutch government founded it. Petra says it was very important at the time to provide that activity to local people. “So they decided to found Holland Casino. At that time, they also thought it might be interesting for tourists. That aspect is really gone, we’re really focused on the local market now. But 50 years later, it’s still very relevant to have a good, healthy legal industry.”
Is the monopoly safe, is it set in the law that it will operate forevermore? No, it’s under constant evaluation, Petra explains: “The Dutch state, represented by the Ministry of Finance, is our shareholder and they evaluate every seven years, not only us as Holland Casino, but all state-owned companies.”
One of the operator’s most significant challenges is the increase in gambling tax enforced over recent years. Petra has been particularly vocal about this and the company’s profitability has taken a reasonable hit, since the first tax increase to 34.2% of GGR came into effect on 1 January 2025.
