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Since then, annual advertising expenditure by licensed operators has grown substantially and is now estimated to be between £1 billion and £2 billion, accoridng to , the report said.

According to the committee, robust evidence now links gambling advertising to increased participation and associated harms. 

Committee Chair Lord Ponsonby of Shulbrede highlighted that, since 2020, the growth of online marketing techniques and associated harms have shifted the debate substantially.

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What stands out is how often Spinomenal itself revisits the territory. A single provider maintaining multiple Aztec-flavored slots suggests the theme performs reliably enough across operator networks to justify repeated entries.

It expands Spinomenal’s coverage of a durable theme category

For operators, that consistency has practical value. A recognizable, high-output supplier with deep coverage of proven themes gives casino lobbies dependable filler content that players already understand at a glance.

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Van Lancker said the merger would combine the strengths of both businesses to create a larger and more diversified company with “greater scale and enhanced capabilities” to accelerate growth and create value.

The enlarged group could deliver up to €4 billion in capital returns over the three years following the completion of the deal.

Cirsa has followed an aggressive acquisition strategy in recent years, most recently entering the land-based casino market in Portugal by acquiring a majority stake in Sociedade Figueira Praia, S.A., the owner and operator of Casino Figueira.