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For Ramiro Atucha, founder and CEO of Atucha Strategic Advisory, whether international operators can press home their scalable advantages will depend on how seriously they take localisation.

“When we talk about localisation, we’re not talking about the language or doing a game about Machu Picchu,” he tells iGB. “We’re talking about taking the effort to understand what the history of those players is, what they’re used to.

“I always found it funny when Colombia was starting, operators were saying ‘players here do not like slots’, as if they have a different DNA. Five years later, they would say, ‘well, they do like slots, but simple slots’. And five years later, they were playing all the usual [slots]. It’s not that they didn’t like slots.

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The subject of athlete harassment has become a popular topic at one of the nation’s largest conferences for state gambling legislators. In July, a panel at the National Council of Legislators From Gaming States spent a considerable portion of the session on distilling the root causes of the incidents. The panel featured Mid-American Conference Commissioner Jon Steinbrecher, among other college sports leaders.

On the sidelines of the NCLGS conference, a state representative informed iGB of a spate of menacing threats directed at a football kicker from his state. The kicker, according to the legislator, endured a barrage of threats after missing a field goal in a Football Championship Subdivision game, a lower-tier division in college football.

Days later, NBA Commissioner Adam Silver appeared in Las Vegas for his annual NBA Summer League press conference. Silver took the stage in the wake of a host of betting scandals that have ensnared Pro Basketball Hall of Fame member Chauncey Billups, former Charlotte Hornets guard Terry Rozier and several other ex-NBA players.

How to play Scratch Cards - Earn Money

“Sometimes what data tells you is uncomfortable because it’s challenging the norm,” he said at the time. “For me [it’s about] where we can make some marginal differences by using player data and challenging the perspectives of what the industry thinks should and does happen.”

The Gambling Commission suspended both licences with immediate effect on 28 August after enquiries revealed suspected social responsibility and AML failings. Reviews are now taking place under section 116 of the Gambling Act 2005. But in the wake of the suspension, the two sites have bowed to the inevitable and shut down completely.

According to the Commission’s licensing registry, Bet St George surrendered its four gambling licences on 4 September. BresBet surrendered its own licences on the same date.