Yakili | Lowersixth Commercial Mktg Digital Marketing

Course / Course Details

Lowersixth Commercial Mktg Digital Marketing

By - Michael Rolex
0 students
166 Hours 40 Min
(0)

Course Requirements

The course for Cameroon Lower Sixth Commercial Marketing Digital Marketing on the Yakili app must focus on equipping students with the theoretical understanding and practical skills to execute marketing strategies across various online channels. This subject is crucial for modern commercial competence.

The syllabus must cover the main domains of digital marketing, linking strategy to the use of specific online tools.

Core Modules for Lower Sixth Digital Marketing

Module	Key Topics (Examples)	Digital Marketing Focus
1. Digital Marketing Fundamentals	Definition, scope, and advantages over traditional marketing. Key Digital Metrics (e.g., Reach, Engagement, Conversion Rate). The Buyer's Journey online.	Understanding the online landscape and how to measure success.
2. Search Engine Marketing (SEM)	Search Engine Optimization (SEO): On-page vs. off-page SEO, keywords research, content optimization basics. Search Engine Advertising (SEA): Introduction to Pay-Per-Click (PPC) and basic ad structure.	Driving relevant traffic to a website using organic and paid search.
3. Social Media Marketing (SMM)	Platform selection (Facebook, Instagram, LinkedIn, etc.) based on target audience. Content strategy (creating engaging posts, images, and videos). Social Media Analytics basics.	Building brand presence and engaging with customers on social platforms.
4. Content Marketing	Types of Content (blogs, videos, infographics, case studies). Mapping content to the Buyer's Journey. Principles of high-quality, relevant content creation.	Attracting, acquiring, and engaging customers by creating and sharing valuable content.
5. Email Marketing	Purpose and advantages of email marketing. Building an email list ethically. Email types (promotional, transactional, newsletters). Basic understanding of segmentation and automation.	Direct communication with leads and existing customers.
6. Website and Analytics	Basic components of a business website (UX/UI basics). Introduction to Google Analytics or similar tools (understanding traffic sources, bounce rate, and conversion).	Monitoring website performance and customer behavior.
7. Legal and Ethical Issues	Basic principles of Data Privacy (e.g., GDPR/local equivalents). Transparency in advertising and ethical practices in data collection.	Ensuring responsible and compliant digital marketing practices.

The course requires practical, screen-based learning and simulation.

Tool Walkthroughs: Provide screen-recorded tutorials demonstrating the practical steps of setting up a basic Google Analytics account, performing a simple keyword search, or scheduling a post in a social media management tool.
Ad Copy Practice: Integrate a dedicated module where students can practice writing persuasive PPC headlines and descriptions and receive instant feedback on character limits and clarity.
Content Planning Tool: A simple, interactive drag-and-drop or checklist tool for students to plan a Content Calendar over a month, linking content type to specific marketing goals.
Case Studies: Utilize current digital marketing campaigns run by African or global brands to illustrate the successful integration of different channels.
Metric Calculation: Include quizzes and exercises that require students to calculate key metrics (e.g., Click-Through Rate, Conversion Rate) from raw data.

Course Description

This Yakili online course, aligned with the Cameroon GCE Advanced Level Commercial stream Marketing syllabus, is an intensive, practical training program focused on Digital Marketing, providing students with the essential skills to operate in the modern, internet-driven commercial landscape. The curriculum systematically explores the main digital channels used by businesses today, starting with Digital Marketing Fundamentals and key performance metrics. It covers Search Engine Marketing (SEM), including both organic strategies like SEO (Search Engine Optimization) and paid approaches like PPC (Pay-Per-Click). The course offers crucial training in Social Media Marketing (SMM) (content creation and platform selection), Content Marketing (mapping content to the buyer's journey), and effective Email Marketing campaigns. Furthermore, it introduces the basics of Website and Analytics, teaching students how to monitor online performance. Delivered through screen-recorded tutorials, hands-on simulation exercises, and practical assignments, this course ensures students can effectively plan, execute, and measure integrated online campaigns, preparing them for both the GCE examination and the digital demands of modern marketing careers.

Course Outcomes

Upon completion, the student will be able to:

Digital Strategy: $\checkmark$ Formulate a basic digital marketing strategy, clearly identifying objectives and selecting appropriate online channels to achieve them.
Search Engine Skills (SEM): $\checkmark$ Apply basic SEO techniques for content optimization and understand the mechanics of Pay-Per-Click (PPC) advertising.
Social Media Management (SMM): $\checkmark$ Design engaging social media content tailored to platform requirements and measure basic SMM performance using key metrics.
Website Analytics: $\checkmark$ Analyze fundamental website performance metrics (e.g., traffic sources, conversion rates) using basic analytics tools.
Integrated Marketing: $\checkmark$ Explain and implement the principles of Content Marketing and Email Marketing as part of an integrated online campaign, ensuring ethical compliance.