Yakili | Lowersixth Commercial Mktg Digital Marketing Practice

Course / Course Details

Lowersixth Commercial Mktg Digital Marketing Practice

By - Michael Rolex
0 students
166 Hours 40 Min
(0)

Course Requirements

The course for Cameroon Lower Sixth Commercial Marketing Digital Marketing Practice on the Yakili app must serve as the capstone for the Digital Marketing stream, moving beyond theoretical understanding to simulated, integrated, and data-driven campaign execution. This subject emphasizes the practical management of online campaigns.

The syllabus must focus on the hands-on aspects of planning, deploying, managing, and optimizing a complete digital marketing effort.

Core Modules for Lower Sixth Digital Marketing Practice

Module	Key Topics (Examples)	Practical Application/Skill
1. Integrated Campaign Planning	Developing a Digital Marketing Plan (Situation Analysis, Objectives, Strategy, Tactics, Action, Control). Mapping the Customer Journey to digital touchpoints.	Drafting a comprehensive 3-month digital campaign plan for a local business.
2. Hands-on SEO and Keyword Management	Advanced Keyword Research and mapping to website pages. Technical SEO basics (site speed, mobile-friendliness). Tracking keyword rankings.	Performing an SEO audit on a sample website and creating an action plan.
3. Paid Search (PPC) Management	Ad Group Structure and quality score optimization. Writing high-converting Ad Copy. Basic campaign budget allocation and bidding strategy.	Setting up a simulated Google Ads campaign structure.
4. Social Media Campaign Management	Advanced Content Calendar development. Scheduling and monitoring posts. A/B Testing ad visuals and copy. Managing community and handling negative feedback.	Using a simulation tool to manage social media posts and track engagement.
5. Email Automation and CRM	Setting up simple Email Marketing Funnels (e.g., welcome series). Using data segmentation to personalize emails. Measuring open rates and click-through rates (CTR).	Designing a 3-part automated email series using a provided template.
6. Digital Reporting and Optimization	Analyzing Web Analytics (Google Analytics focus) to identify high- and low-performing pages/campaigns. Calculating Return on Investment (ROI) for digital spend. Creating a concise digital performance report.	Compiling a monthly digital marketing report and suggesting optimization steps.

The course requires a high level of interactive, professional-grade simulation.

Digital Campaign Simulator: Develop a full-featured simulation environment that mimics a real-world digital dashboard, allowing students to:
- Allocate budget to PPC, SMM, and Content.
- Adjust ad copy, targeting, and bidding.
- See immediate (simulated) results on traffic, conversions, and ROI.
Reporting Challenge: Provide raw, randomized data tables (e.g., website traffic, ad spend, conversions) and require students to use a provided spreadsheet template within the app to calculate ROI and key metrics, and then generate a managerial summary.
Ad-Writing Feedback: Advanced feedback system for ad copy that checks for emotional triggers, clarity, and adherence to platform character limits.
Integration Case Study: A sustained project where a student must manage an integrated campaign for a simulated product across social media (content), email (retention), and PPC (acquisition), making adjustments based on weekly performance metrics.

Course Description

This Yakili online course, the capstone for the Cameroon GCE Advanced Level Commercial stream Digital Marketing syllabus, is a high-intensity, practical program designed for integrated campaign management and data-driven decision-making. It moves students from theoretical knowledge to the hands-on execution and optimization of digital strategies. The curriculum focuses on developing a comprehensive Digital Marketing Plan, practical Search Engine Optimization (SEO) and Paid Search (PPC) management, running effective Social Media Campaigns, and setting up basic Email Automation Funnels. The core skill developed is Digital Reporting and Optimization, where students learn to analyze website metrics and ROI using simulated tools to provide actionable recommendations for campaign improvement. Delivered through a realistic Digital Campaign Simulator, reporting challenges, and continuous performance analysis, this course ensures students can effectively plan, manage, measure, and refine online marketing efforts, bridging the gap between classroom theory and professional practice.

Course Outcomes

Upon completion, the student will be able to:

Campaign Strategy: $\checkmark$ Develop a structured, integrated digital marketing plan that links market analysis and objectives to tactical execution across multiple channels.
PPC Execution: $\checkmark$ Structure and manage a basic Paid Search (PPC) campaign, optimizing ad copy and bidding for efficiency.
Data-Driven Optimization: $\checkmark$ Analyze performance data from web analytics (e.g., traffic, conversion funnels) to calculate ROI and provide actionable recommendations for campaign improvement.
Content Management: $\checkmark$ Implement and manage a rolling content calendar, ensuring content is optimized for SEO and engagement across social media and email.
Professional Reporting: $\checkmark$ Create professional digital marketing reports that clearly summarize performance, metrics, and strategic insights for management review.