Yakili | Lowersixth Commercial Mktg Marketing Skills

Course / Course Details

Lowersixth Commercial Mktg Marketing Skills

By - Michael Rolex
0 students
166 Hours 40 Min
(0)

Course Requirements

The course for Cameroon Lower Sixth Commercial Marketing Skills on the Yakili app must focus on developing the practical abilities, professional techniques, and interpersonal attributes required to execute the strategies learned in Marketing Practice. This subject is highly focused on application, communication, and digital competency.

The syllabus must bridge marketing theory with actionable, transferable skills needed in the professional environment.

Core Modules for Lower Sixth Marketing Skills

Module	Key Topics (Examples)	Practical Skill Focus
1. Communication Skills for Marketing	Verbal Communication: Presenting to clients/teams, handling objections, public speaking basics. Written Communication: Crafting clear, persuasive, and grammatically correct marketing copy (slogans, social media posts).	Professional presentation and copywriting.
2. Digital Marketing Proficiency	Social Media Marketing (SMM): Content creation, scheduling, platform selection (Facebook, Instagram basics). Email Marketing: Writing subject lines, simple email automation. Website/SEO Basics.	Utilizing modern digital platforms effectively.
3. Sales and Negotiation Skills	The Sales Process (Prospecting, Presentation, Closing). Techniques for handling customer objections. Basic Negotiation principles (Win-Win approaches).	Persuading customers and closing commercial deals.
4. Market Research Execution	Designing questionnaires and interview scripts. Conducting simple primary research (surveys, focus groups). Basic data entry and analysis (using spreadsheets to calculate averages/percentages).	Collecting reliable market data in the field.
5. Customer Relationship Management (CRM)	Principles of CRM. Customer service standards, managing feedback, and handling complaints professionally. Building long-term customer loyalty.	Maintaining excellent customer service and retention.
6. Ethics and Legal Compliance	Marketing Ethics: Truth in advertising, avoiding misleading claims. Legal basics regarding data privacy and consumer protection laws (local context).	Ensuring responsible and lawful marketing practice.

The course needs to provide tools for practicing and receiving feedback on these essential soft skills.

Role-Play Simulation: Integrate interactive, text-based, or video role-play scenarios where students practice handling a difficult customer complaint or negotiating a simple sale, with automated feedback on their chosen responses.
Copywriting Workshop: Offer a module where students can draft marketing copy (e.g., product description, ad caption) and receive instant, automated feedback on tone, clarity, and grammatical correctness.
Presentation Tools: Provide guidelines and templates for creating professional marketing presentations (e.g., pitch decks) and encourage video submissions for practicing public speaking/delivery skills.
Digital Tools Integration: Tutorials must show the practical steps of scheduling a post on a social media platform or setting up a simple survey using free online tools (e.g., Google Forms).
Case Studies: Use local case studies to illustrate successful customer retention strategies or ethical marketing dilemmas.

Course Description

This Yakili online course, aligned with the Cameroon GCE Advanced Level Commercial stream Marketing syllabus, is an intensive, practical training program focused on developing the actionable skills and professional competencies required to execute marketing strategies in a contemporary business environment. The course emphasizes direct application in areas critical to a marketing career: Communication Skills (including persuasive copywriting and professional presentation), Digital Marketing Proficiency (covering social media content, basic email marketing, and website fundamentals), Sales and Negotiation Skills (techniques for prospecting and closing deals), and Market Research Execution (designing and conducting simple surveys and analyzing data). It also covers essential customer-facing skills like Customer Relationship Management (CRM) and the basics of Marketing Ethics and Legal Compliance. Delivered through interactive role-play scenarios, practical assignment submissions with feedback, and step-by-step digital tool tutorials, this course ensures students can translate marketing theory into high-impact professional practice, preparing them for both the GCE examination and entry-level commercial roles.

Course Outcomes

Upon completion, the student will be able to:

Professional Communication: $\checkmark$ Develop and deliver clear, persuasive verbal presentations and write professional, grammatically correct marketing copy tailored to the target audience.
Digital Execution: $\checkmark$ Execute basic digital marketing tasks, including selecting appropriate social media platforms, creating simple content, and understanding website traffic fundamentals.
Sales Acumen: $\checkmark$ Apply the steps of the sales process and employ effective negotiation and objection-handling techniques to close a commercial transaction.
Research & Analysis: $\checkmark$ Design and conduct basic primary market research (questionnaires/interviews) and analyze the collected data using simple statistical tools.
Customer Focus: $\checkmark$ Implement core principles of Customer Relationship Management (CRM), including efficient handling of customer complaints and building loyalty.