Yakili | Lowersixth Commercial Mktg Professional Marketing Practice

Course / Course Details

Lowersixth Commercial Mktg Professional Marketing Practice

By - Michael Rolex
0 students
166 Hours 40 Min
(0)

Course Requirements

The course for Cameroon Lower Sixth Commercial Marketing Professional Marketing Practice on the Yakili app must provide a practical, industry-focused foundation in modern marketing. It should cover the core concepts, strategies, and tools necessary for students to understand how businesses identify, satisfy, and retain customers in a competitive marketplace, aligning with the GCE syllabus and professional standards.

The syllabus must cover the fundamental principles of marketing, emphasizing practical application and real-world commercial scenarios.

Core Modules for Lower Sixth Professional Marketing Practice

Module	Key Topics (Examples)	Professional Focus
1. The Marketing Concept	Definition and Scope of Marketing. The Marketing Mix (4Ps): Product, Price, Place, Promotion. Marketing needs and wants vs. production and selling concepts.	Understanding the customer-centric approach to business.
2. Market Research	Purpose and Types of Research (Primary vs. Secondary). Research Methods (Surveys, Interviews, Observation). Interpreting basic research data for decision-making.	Gathering and analyzing data to understand customer behavior and market trends.
3. Segmentation, Targeting, and Positioning (STP)	Bases for Segmentation (Geographic, Demographic, Psychographic, Behavioral). Targeting Strategies. Positioning the product/service in the consumer's mind.	Identifying the best customers and creating a distinct brand image.
4. Product and Branding Decisions	Product Life Cycle (PLC). New product development process. Importance of Branding, Packaging, and Labeling. Product differentiation.	Managing the product offering from concept to decline.
5. Pricing Strategies	Factors influencing price decisions (cost, competition, demand). Pricing Methods (Cost-plus, Penetration, Skimming, Competitive).	Setting prices to achieve specific marketing and financial objectives.
6. Promotion and Communication	The Promotional Mix (Advertising, Sales Promotion, Public Relations, Personal Selling). Introduction to Digital Marketing (Social Media, Websites).	Developing integrated communication campaigns to inform and persuade.
7. Distribution (Place)	Channels of Distribution (Direct vs. Indirect). The role of wholesalers and retailers. Importance of Logistics and Supply Chain Management (basics).	Getting the product to the right place at the right time.

The course needs to be dynamic, visual, and connected to contemporary marketing trends.

Marketing Case Studies: Integrate local Cameroonian/African business case studies that demonstrate successful or failed marketing strategies, with reflective questions and discussion forums.
4Ps Application Tool: Develop a simple, interactive tool where students select a product (e.g., a local beverage) and have to define and justify their complete Marketing Mix (4Ps).
Digital Marketing Primer: Include video tutorials on setting up a basic social media marketing campaign or analyzing simple website traffic data, reflecting the shift to digital platforms.
Visual Aids: Use clear, professionally designed diagrams to explain concepts like the Product Life Cycle (PLC), distribution channels, and the Promotional Mix.

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Scenario-Based Quizzes: Design quizzes around realistic marketing dilemmas (e.g., "A competitor cuts their price; which pricing strategy should you adopt?").

Course Description

This Yakili online course, aligned with the Cameroon GCE Advanced Level Commercial stream Marketing syllabus, provides a crucial and practical foundation in Professional Marketing. The course emphasizes a customer-centric approach by systematically exploring how businesses create, communicate, and deliver value to target markets. The curriculum focuses on core strategic concepts, including the comprehensive application of the Marketing Mix (the 4Ps)—covering Product management (including the Product Life Cycle

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), Pricing strategies, Place (distribution channels), and Promotion (the communication mix, including digital basics). Furthermore, the course teaches essential analytical skills, such as performing Market Research and executing the STP process (Segmentation, Targeting, and Positioning). Delivered through business case studies (including local examples), scenario-based exercises, and practical tools, this course ensures students can translate marketing theory into actionable strategies, preparing them effectively for the GCE examination and commercial careers.

Course Outcomes

Upon completion, the student will be able to:

Marketing Concept: $\checkmark$ Explain and apply the core principles of the marketing concept, centered on understanding and satisfying customer needs through the 4Ps.
Market Analysis: $\checkmark$ Conduct basic Market Research and utilize the STP process to effectively segment a market, select a target audience, and formulate a clear product positioning statement.
Strategic Mix Management: $\checkmark$ Analyze and recommend appropriate decisions concerning Product (including branding and PLC), Pricing, Promotion, and Place for a given commercial situation.
Communication Skills: $\checkmark$ Identify and evaluate the different elements of the Promotional Mix and understand the role of both traditional and digital media in marketing communication.
Professional Application: $\checkmark$ Develop a preliminary marketing plan for a new or existing product, demonstrating the ability to integrate theoretical knowledge into a practical strategy.